Your brand is the true backbone of your business. Building it takes a creative heart and an innovative brain. Our team goes hands-on with clients to recognize goals, gather information, and draw branding work plans.

Acquiring Information

We kick off work by having a meeting with you for a series of critical stakeholder interviews. It’s here that we understand the strengths, weaknesses, and aspirations of your brand, straighten up a vision for the future, then set our goals and objectives for the rest of the project.

We often add quantitative research, such as surveys, to measure internal and external brand insight and understand how the brand is now positioned.

Rival investigation

With more brand stories we hear being told than ever before, there are usually plenty of rivals to learn from. By studying how these competitors are presenting themselves and engaging consumers, we can quickly identify a brand territory that’s engaged, as well as the loopholes your brand may be able to exploit. Beyond direct competitors, we also look for inspirations in other industries.

Market survey

Our team takes priority on market surveys throughout the whole brand strategy process. As we speak to your customers with a human touch, we develop personas – representative user profiles that describe the different types of people your brand will attract and how your new brand will associate with them. These personas are informed from the data and research collected on the project to date.

Understanding the hypothesis

Our strategy deliverable puts order our recommendations into an inherent, 4-stage framework. The first stage, insights, shows what we’ve mastered and how it will inform the rest of the project.

We move right from opinions into the second stage, the brand concept. This is where we examine stylistic territories at a high level, narrowing down a direction and charting a course for future investigation.

Combine the investigation

A verbal identity comprises of many parts: vision, tone, values, mission, voice, and tone, or even more—our strategy and copywriting professionals team up to offer their insights and experience to craft yours.

Our role is not just to develop the different parts of your identity but to combine them into a powerful story that can be told beyond channels to employees, partners, customers, and the entire world.

Animate and visualize

Once we have the story, we can now start to tell it visually. Our gifted designers can provide you with all the assets your brand needs to be at its best – everything starting from logo design and usage to brand palette, photography, and social media direction to create brand security for your sales and marketing teams to show off.

Presentation

Dialoging with our clients is essential as we sharpen your brand vision into something your team believes in. That’s why every brand strategy is given to the client with ample time for feedback.

Post-presentation; our team is standing by to make plans to get into action and take another step toward branding transformation.