BRANDING & DESIGN
Building exceptional brands for a congested world
Consumers have grown more demanding of authentic brands because of the many brands that surface on the market today than ever before.
At the same time, digital has changed how we tell brand stories due to the availability of social, mobile, and next-gen innovations that has given many businesses the ability to share their stories – if the consumers can hear them over the noise.
This has created an environment where most successful brands have a strong connection with their audience and a clear comprehension of who they are and the values they stand for.
With over 15 years in this field transforming numerous brands, Sadja understands how companies get positive results and build loyalty in the digital world. We provide the strategic leadership brands required to discover, rethink, and refresh their identity for today’s marketplace.
Who is a true brand partner
Branding is a heavy investment of time, money, and effort so you should be confident in the team you’re working with. Whether you’re looking to restore an existing brand or start from scratch, get a partner that is:
Because no brand strategy should be based on suspicion, innovative teams prioritize research from day one and base their strategic guidance on learning.
Associate easily and flexibly
Your brand is the cost of many parts, and Branding experts understand that. They’ll seek creatives, marketers, analysts, and more to ensure the recommendations are grounded in authentic best practices.
Brands exist so that they can be seen. Realistic strategists find exciting opportunities to operate, giving your team the tools to achieve the branding recommendations.
Our Branding Process:
Your brand is the true backbone of your business. Building it takes a creative heart and an innovative brain. Our team goes hands-on with clients to recognize goals, gather information, and draw branding work plans.
We kick off work by having a meeting with you for a series of critical stakeholder interviews. It’s here that we understand the strengths, weaknesses, and aspirations of your brand, straighten up a vision for the future, then set our goals and objectives for the rest of the project.
We often add quantitative research, such as surveys, to measure internal and external brand insight and understand how the brand is now positioned.
With more brand stories we hear being told than ever before, there are usually plenty of rivals to learn from. By studying how these competitors are presenting themselves and engaging consumers, we can quickly identify a brand territory that’s engaged, as well as the loopholes your brand may be able to exploit. Beyond direct competitors, we also look for inspirations in other industries.
Our team takes priority on market surveys throughout the whole brand strategy process. As we speak to your customers with a human touch, we develop personas – representative user profiles that describe the different types of people your brand will attract and how your new brand will associate with them. These personas are informed from the data and research collected on the project to date.
Understanding the hypothesis
Our strategy deliverable puts order our recommendations into an inherent, 4-stage framework. The first stage, insights, shows what we’ve mastered and how it will inform the rest of the project.
We move right from opinions into the second stage, the brand concept. This is where we examine stylistic territories at a high level, narrowing down a direction and charting a course for future investigation.
Combine the investigation
A verbal identity comprises of many parts: vision, tone, values, mission, voice, and tone, or even more—our strategy and copywriting professionals team up to offer their insights and experience to craft yours.
Our role is not just to develop the different parts of your identity but to combine them into a powerful story that can be told beyond channels to employees, partners, customers, and the entire world.
Animate and visualize
Once we have the story, we can now start to tell it visually. Our gifted designers can provide you with all the assets your brand needs to be at its best – everything starting from logo design and usage to brand palette, photography, and social media direction to create brand security for your sales and marketing teams to show off.
Dialoging with our clients is essential as we sharpen your brand vision into something your team believes in. That’s why every brand strategy is given to the client with ample time for feedback.
Post-presentation; our team is standing by to make plans to get into action and take another step toward branding transformation.
We love to help.
Still not sure what you need? Give us a call. We’re happy to help, even if you’re not a customer. Call us at +256 20 6300885 and we'll chat — or get back to you as soon as we can.
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