Businesses must always go where the people are if they are to thrive. And now, in this epoch, if you’re looking for people, you won’t find them anywhere, apart from the internet. That’s where everyone lives these days through the various channels; Facebook, Twitter, Instagram, WhatsApp, LinkedIn, Email and many
How to manage customer needs as a way of growing your business A key driver to business growth is the value you attach to your customers. The adage “the customer is king” remains true today as it was 100 years ago. Meeting the needs of your customer must be top
Link building refers to a process where an online marketer or business owner gets other websites to link back to their web sites. The higher the number of backlinks to your website, the higher your Search Engine Optimisation SEO score. Effective link building positions your website as a quality, trustworthy
Being a woman is not for everyone. Your friends will say you work so hard, and you don’t spare time for a small chit chat. Your family will ask why you no longer call regularly and tick off days on your calendar for a family visit. Your employer will ask
Three factors for a strong, effective headline The headline of an article is almost as important as the body – after all, low interest in your headline = low click-through rate = fewer readers to appreciate your work. Fortunately, writing a powerful, eye-catching headline isn’t quite as daunting a task
There is no job in this world that doesn’t require planning. From the moment the day ends to the moment it starts, one starts planning the deeds of the other day. When planning is such a vital part of life then how can it escape when it comes to ‘choosing
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