Client Overview C-Africa is a Tanzania-based business that offers Civil & Construction Engineering, Real Estate Management, and Telecommunication & Power services. Their company makes real estate easily accessible to both internal and external investors. And with a website, they are also making it simpler for locals to fulfill their civil & construction engineering and telecommunication & power needs. Though, the website C-Africa was running prior to a redesign was an HTML and CSS site which was frustratingly static and difficult to manipulate without a team of developers leading the way on every small change. The previous site consisted mostly of pictures and had very little writing, which is not appropriate for a website where visitors are looking to be informed in depth about the service they are investing in before making a purchasing decision. The Challenge On C-Africa’s old site, to accomplish a task as simple as uploading a listing to the real estate section, the individual would have to contact C-Africa who would, in turn, give the instruction to their website developer; a cumbersome process to say the least. Inefficiencies like these paired with the badly designed site meant C-Africa was not attracting traffic to its site. […] Read More
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