CLIENT

Transafrican Air Cargo

Client Overview

Transafrican Air is an air freight and shipping service located in Entebbe, Uganda.

This air service offers Cargo Air Charter and Aviation Solutions for short- and long-term use. It provides cargo and passenger air charter services and project services for blue-chip institutions in the NGO, relief, peacekeeping, and mining industries.

It also offers customized air transport solutions for general cargo, hazardous/dangerous materials, petroleum products and perishable goods to and from its Entebbe Hub with connections throughout the region, the US, Europe and the Middle East. Its services provide cost-effective solutions that facilitate trade worldwide.

INDUSTRY

Old Branding - The Challenge

The company didn’t have a logo. The aircraft and company merchandise were branded using the company name; Transafrican Air. So, while most planes have company logos and brand colours, the Transafrican Air aeroplanes went without a logo.


Therefore, the Transafrican planes lacked that unique attribute that represented their brand. To meet this need, Transafrican Air reached out to us in the 2021 lockdown and tasked our team to design for them a logo.

The Approach - 3 Design Concepts

Because Transafrican Air is a global brand, we had to come up with the best. A logo that was both professional and memorable. A logo that perfectly and uniquely represented the brand.

So, we designed three (3) different concepts of the logo. Upon completion, we presented all three designs to them, and they picked out the one that concisely and professionally represented them.

1

CONCEPT 1

2

CONCEPT 2

3

CONCEPT 3

The Results - Approved Logo

The Transafrican Air logo has made this air freight service more professional and credible. The company used this logo to rebrand its planes. So, you can easily identify a Transafrican Air aeroplane with the logo it spots.

TESTIMONIAL FROM CLIENT

What a fantastic experience. Great communication, great service and attention to detail excellent. Will definitely be using again. Many thanks.

Linda, CEO – Acai Body

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