Digital Trends | MIN READ

20 Tools to Create Great Content Like A Pro

Baraka Kalumba

SEO Manager

Creating content is not a walk in the park. There are different stages that content must go through before it gets published on a blog. You have to do a lot of research to find topics and ideas relevant to your target audience.
That’s not all.
Your content must be of high quality and easy to read. After publishing, how do you determine what your audience liked? What works and what doesn’t?
It sounds like a lot of work, but the good news is that there are various tools out there to help you every step of the way. This post highlights the best tools to bring you unique content, audience retention, and progress reports for your blog.
These tools target content, SEO, readability, working with others, and analytics.
Without further ado, let’s get into the 20 tools to create great content like a pro.

Writing Content

A writer does a lot of research before typing out their first paragraph. What kind of content do people want to see? Is there a lot of competition in that niche? What are the right keywords to drive traffic and ensure audience retention?
Content research tools will provide you with insights so that you aren’t cluelessly searching for answers. Let’s get into some of the best tools for content research.

1. Buzzsumo

Buzzsumo is an impressive tool to discover content ideas. It allows you to type in a keyword, and after that, it pulls up popular posts on that topic based on social media shares. This simplifies the process of looking for content ideas.
Buzzsumo analyzes social media posts and identifies trending content. It also helps you identify top influencers in your niche to gain insights through their posts.

2. Google Auto-suggest

Google auto-suggest is one of the easiest methods to find your next post idea. All you have to do is type your topic into the search bar, and voila, you will see suggestions for other posts in the dropdown. These suggestions are queries from real people. Using them ensures that the content you are writing has an interested audience.

3. Moz is an excellent tool for content research. Moz boosts your website ranking, drives quality traffic, and provides insights using proprietary metrics like domain and page authority.
Through Moz’s keyword explorer, you can discover how users find your website. Identify keywords with accurate keyword volume and integrate them into your content to increase your site’s quality traffic.
You can review how your site is ranking in terms of specific keywords. You can also track your competitors’ performance to identify the keywords that give them online success.

4. Ahrefs

Ahrefs is a set of marketing tools that helps websites rank higher and get more traffic. Ahrefs offers powerful tools that promote site performance. It has a site audit feature that crawls your entire website and reports issues that hurt your site’s SEO performance, such as broken links.
It also has a keywords explorer that allows you to search for keywords within your niche. You can use this information to write better quality content that is SEO optimized.

5. Ubersuggest

Ubersuggest is a great way to find your next post idea. It allows you to type in keywords and get suggestions for similar keywords that will rank your site. A keyword is a phrase that a user types into a search engine when they want to find something on the internet.
Ubersuggest also has a feature that allows you to find out the top posts of your competitor blogs. You can use this information to write similar posts and boost your traffic.

6. Quora

Quora is a gold mine for finding new content. Quora has been around for ages, and it allows users to ask questions and get answers from real people, including the average internet user and professionals. If it’s on Quora, then it will bring you traffic. The point of content writing is to provide valuable information to people who need it.

7. Reddit

Reddit is a massive community of people that make posts, ask questions, reply to those questions, upvote, and down-vote replies. Reddit is a wealth of information, and it is trustworthy because the answers are from real people.
You can use Reddit to answer questions and leave links to your blog. You can also publish a blog post directly on Reddit. This can bring social traffic to your site.

8. Competitor blogs

What better way to find new content ideas than to look at your competitors? Competitors motivate you to work harder. Keep track of the content your competitors are posting. This can give you ideas on what you should write about next.


What is SEO? SEO stands for Search Engine Optimization. If your blog post is search engine optimized, it will show up on search engines like Google. Good SEO practices include writing a copy with relevant mentions of your keywords throughout the post. This tells Google that you are a relevant authority on the topic.
Here are some tools to optimize your blog for search engines.

9. Yoast SEO

Yoast SEO is a WordPress plugin. WordPress is a Content Management System (CMS) that allows users to create websites. Plugins allow users to get more functions from WordPress sites. Yoast SEO rates the SEO-friendliness of your content and gives you tips on how to improve it. It also provides feedback on the readability of your post.

10. SEMrush

SEMrush is a cloud-based SaaS (Software as a Service) that helps companies run SEO campaigns. It also provides pay-per-click, social media, and content marketing campaigns.
SEMrush tracks trends that occur within industry niches. It performs SEO audits on your site and shows you how you can improve your performance. It also has keyword features to help you find the right keywords to help you rank in search engines like Google.

11. Surfer SEO

Surfer SEO is a tool that SEO-optimizes your blog posts. It analyses content from the top-performing websites and compares them to your website. It provides insights as to how to get your blog post to rank higher in search engines.
In Surfer SEO, you can enter a domain or a keyword to gain insights based on your niche’s top performers. It generates graphs to show the correlation between different dimensions, for example, the relationship between position in search results and the number of words.

Readable Content

Your readers will enjoy your content more if it is easy to read. You can use online tools to edit your content easily. Let’s look at some of these tools below.

12. Grammarly

Grammarly allows you to upload your copy onto their website, and it corrects your grammar and any errors. It gives you suggestions and will enable you to edit them in real-time. It also provides you with a rating of the correctness, clarity, engagement, and delivery of your writing.
Grammarly has a Google Chrome extension that corrects everything you type while using Chrome.

13. Hemingway App

The Hemingway App is a writing and editing tool designed to polish up your writing. It identifies mistakes in your writing, such as poor sentence construction, weak adverb usage, and passive voice.
The Hemmingway App has two modes: writing and editing. Writing mode provides a distraction-free writing tool; it is built to be minimalist and unobtrusive. Formatting buttons at the top allow you to make text bold or italic. The editing mode analyses your text and highlights errors such as passive voice and complex sentences.
Hemingway also allows you to upload Word documents and export directly to Medium or WordPress.

Working with Others

When writing a copy for your company, there is a whole team involved. There are writers, editors, and marketers. You can use certain tools to streamline the process of sharing documents and communicating with team members.

14. Google Docs

Google Docs is a cloud-based document sharing platform. It is used by many content marketing teams today. This is because it allows multiple people to work on one document at the same time.
Google Docs has excellent word processing features that help you edit your writing with ease.
One file on Google Docs can be viewed from anywhere, as long as you have an internet connection. Multiple people can edit and add comments on that file.

15. Dropbox

Dropbox is another cloud-based document sharing platform. It allows users to upload documents and easily share them with other people. Since your document is located on the cloud, you can access it from anywhere, as long as you are connected to the internet.

16. Asana

Asana is a web and mobile application that allows team members to work together and manage their work easier. It has features to assign tasks to different members. Tasks can have different levels of priority.
Users can also easily send messages to each other and upload their work online.

17. Slack

Slack is an online channel-based messaging platform for workplaces. It allows workmates to send each other messages and share files. “Channels” keep messages organized on slack.
Slack allows for easy collaboration between writers, editors, and the marketing team in a company. It replaces the traditional emailing system with something fun and interactive.


After publishing an article, you need to know how it is performing. This is where analytics come in. Analytics tools track and report website traffic. This is an essential tool to help a company know what areas to improve on.
Let’s dive into the best analytics tool on the web.

18. Google Analytics

Google Analytics is a free analytics service that is used by many businesses to track data. It provides insights into how users find and use their websites. It defines several different “dimensions” of users that visit a website, such as where they came from, what browser and operating system they are using, and what page they clicked on.
It also generates reports and allows you to download them.

19. Inspectlet

Inspectlet records videos of what users do when they are on your site. It allows you to see everything they are doing, including what pages they visit and how much time they spend on your site. You don’t have to guess what they are doing; it will be sent to you in a recorded session.
Inspectlet helps businesses to understand user mindset and gain insights on how to increase conversion rates. It allows you to find out why users leave your site without doing anything. You can then experiment with different approaches to increase user interaction.
Inspectlet is a powerful tool for figuring out exactly what users are doing on your site. It’s like looking over their shoulders and monitoring what their every move.

20. Raven Tools

Raven Tools is an SEO focused analytics program that helps increase your web traffic by providing site audits, rank tracking and reporting. It generates detailed analytics reports that allow you to gain insight into how to improve content for users.
Raven Tools provides keyword research functions o you can select your blog topics based on what will rank higher on a search engine like Google or Bing.


As the old adage goes: Content is king.
There is always audience for content. But if your content doesn’t satisfy your readers, it’s going to show. Your ranking on Google will drop, and traffic will dwindle.
Content research tools can help identify the perfect content for your niche. SEO tools make your site SEO optimized and bring in the views. You don’t have to do manual work when automated software can do it for you.
In this post, you have learned twenty tools to help you create better content.