24. Offer Package Deals
As a tour or activity operator, you know that marketing is essential to your success. But it can be challenging to figure out what marketing strategies are most effective and how to budget for them.
One way to simplify your marketing decisions is to offer package deals. For example, you could create a package that includes social media promotion, a tour or activity website listing, and an email marketing campaign. By bundling these services together, you can offer a discount and make it easier for potential customers to say yes to your business.
Of course, you’ll want to tailor your package deals to your target audience. But if you can offer a variety of marketing strategies at a discount, you’ll be more likely to attract new customers and grow your business.