5 Top-Notch Strategies to Boost Your Web Presence

Barakah Alim

October 2, 2022

Introduction

It is a well-prepared ground. The customers are there, the space is there, you have the service you want to deliver, and you have the tools to put all of these on a stand; so do other online vendors selling the same brand with you and different brands from you.

The web is a cloggy and overcrowded space used by almost everybody to tend to their daily needs, ranging from those who provide the services to those who are there to patronize the services.

In a crowded marketplace, you should set your business stand so that everyone can see it, no matter the traffic in the market, putting the strategies listed below into use.

1. Set Up Your Web Presence

Everything is going digital. 97% of consumers look online when researching local products and services. 

People are always available online to see what you are selling or what your brand is about. As a result of this, you need a web presence.

Setting up your web presence stretches beyond just creating your business’s social media accounts. 

It is where and how you are stationed on the World Wide Web. Where and how you want to build your shop is one of the top-notch strategies you should look into.

To boost your web presence, you should have a website, an SEO-optimised website. This seems like your business headquarters, the root of your business, where your online presence or web presence can grow from.

Your website will be your shop, online store, marketplace, and several web pages that talk about your business in text, images, videos, infographics, and what have you. 

Going from there, you can create different web pages/ blogs on your website. Add the necessary sections, your Homepage, About Page, Products Page, and Policies/ Terms and Conditions page. 

You can have several blog articles on your website that promote your brand and also use that to solidify your presence on the internet by adding your social media account links to it. 

In this way, your web presence is improving. You can now promote your online presence by creating different social media accounts in different social media spaces; Twitter, LinkedIn, Facebook, Instagram, Pinterest, Tik Tok, WhatsApp, Medium, and what have you.

You can create ads and pay these social media platforms according to your budget to display them on media platforms, sites, and blogs.

Facebook, Twitter, WhatsApp,  Instagram, TikTok, and Search Engines, among others, help display business ads.

Furthermore, you can set up your business on Google My Business (GMB). A Google My Business listing makes your business information more visible in search results, and it is a strategy to boost your web presence. Still, it doesn’t give you the level of customization and control a website does.

A Google My Business listing will make your target audience/ potential customers easily find your brand, increasing sales and, to the same effect, hype your web presence.

Google My Business is a free listing that offers qualified local businesses like your brand. It is a free local tool that allows you to promote your business profile and website (if you have one) on Google search and maps. 

Your GMB should contain your company’s name, address, phone number (website URL), business hours, and more. Of course, websites also have such procedures. But, you do need a website.

Also, you can set up social media accounts/ profiles in different social media spaces. Give accurate information about your business, as you would with websites and Google My Business. 

Although it is a narrowed market space for your business, it is still a way to boost your web presence.

An SEO-optimised website for your business, Google My Business listing, and Social Media Accounts on various social media platforms is a way to set up your web presence and boost your network.

2. Let Your Customers Get What They Ordered

Having set up your web presence, the next top-notch strategy step to boost your web presence is ensuring you deliver precisely what your consumers want.

There are several cases of “What I ordered vs. What I got.” This shows that people usually patronize online business vendors and that these can cause a setback in business for the brand and brands that deliver such services.

So as a good business owner who keeps boosting your web presence, it would be best if you made sure to deliver exactly what your customers have ordered. Your increasing web presence should be for you and not against you.

Selling quality products, delivering quality products, gaining trust, and letting people be able to vouch for your brand is a top-notch strategy to boost your web presence.

3. Partnership/Sponsorship

As a brand that wants to improve its online presence, you should partner with different brands and or sponsor events in your brand name.

Associate your brand with different brands to create more attention about your brand and the benefits of your brand. 

You can also partner with community services that offer students free skills or training. You can sponsor the community service; in return, they give credit to your brand, which helps bring more potential customers to you and boost your web presence. 

Interested in improving your business?

Apart from the partnership, you can also sponsor events with the services that your brand delivers.

People love brands that do giveaways or sponsor events. They follow such brands and stay on their pages, which is a way to hype your online presence.

Sponsorship helps you to gain more attention on the web space from potential customers and make your customers patronize you more. 

You can also make seasonal sales, whereby you give discounted prices for the services you render. The social charity act also helps to make your brand known on the net.

For instance, a brand that designs websites and does other web-related stuff can offer to teach tech to a particular number of students. 

By doing that, you tell them to spread the gospel and hashtag your business’s social media handles, and with that, you get more people to know about your brand and strengthen your online presence.

4. Create a Content Strategy

Having a content strategy for your business boosts your web presence, as these are your plans of making your brand known or giving details about your brand.

Because you are neither the first person to start that business nor the only person engaged in such a business, it is consequential that you have to focus on branding your business. Branding your business makes it unique and seem like what people want.

To brand your services, you must create a good content strategy. Content involves many things: e-flyers, ads, copywriting, guest posting, etc.

 

E-flyers and Ads

In content marketing, your e-flyers and ads should project what your business is about. What services are you rendering?

Create good graphics that make people aware of your business. A beautiful one that will put people’s attention on hold. The one they see and will not pass. Let your design illustrate well what you do. 

Also, create ads and pay social media platforms according to your budget to display them on media platforms, sites, and blogs. Facebook, Twitter, WhatsApp,  Instagram, TikTok, and Search Engines, among others, help display business ads. 

 

Copywriting

It is simply persuading people to patronize you. Before you start to render such services, there are other brands that your potential customers have patronized, and others do not even engage in such services.

Your content must be persuasive enough to make people buy from you, and how do you achieve that? List the benefits before the features. 

Make people aware of what they tend to gain if they patronize you. 

What you have that others do not have. Why is your brand different from others? Replace the “you” factor with the “they” (your customers) factor. Let them know that the brand is for their utmost satisfaction, and that is what you are here to give them. 

For instance, you render cleaning services, Instead of writing “Emmaculate Cleaning Services,” we clean private and public places at the best rate and services, and we are nationwide. Patronize us now!”

You can write, “Do you need more comfort to get your things done? Emmaculate Cleaning Services render cleaning services at the best rate for you. Let us know where you are, and we are right there. Your comfort is our priority! Click here to see our reviews (under that). Click on this link to get our services.”

This is a way to write persuasive copy for your brand to lure people to market with you. You have to be specific. This is what I do. This is what we do. Do not beat around the bush, and do not create too many icons to click on. Target the emotions of your audience. 

Your audience wants your services to be for them. They are not concerned about what it is to you. Include customer reviews; they help strengthen your worth. 

 

Guest Posting

In this context, guest posting is when you write on blogs in the same area of business specialization as you. Still illustrating your cleaning services brand, you can write on lifestyle and health blogs. How do you do that? You will send an email to the person you want to guest post for. 

For instance, “Hi Kalumba Barakah, I am the creative director of Emmaculate Cleaning Services. I found your blog while surfing the internet. I propose writing a blog post for you as a featured author and guest blogger for the next month. I want to submit at least one article per week.

Interested in improving your business?

This would interest your audience as I would be writing in the same league as you. I have a list of topics, and I would like you to choose which of them you would prefer me to write on for your blog. In return, I hope that I will be able to get a “Do follow the backlink to my business social media pages”. 

You can shortlist topics for articles related to your brand: “7 Things a Clean Environment does to Your Health”, 5 Health Tips on How to Live Better”, etc. Following what you have proposed, you begin to get orders as people read the articles, and your brand becomes one of the most popular cleaning services. 

The content strategy you create for your brand will help it create a positive image or strengthen its positive image, which is a strategy to boost your web presence. 

5. Follow Trends

Trends are the new sensitization in people’s mouths or minds. It might be slang. It might be an activity. It might even be a song. It can also be the current event or season that is going on, like Democracy Day, Festive Seasons – Easter, Eid-l-Adha, Christmas, New Year, Workers’ Day, etc. 

You can link these trends and seasons to your brand so that it does not get stale in its presence. There are also memes. Memes do not get outdated. It depends on the caption you give it.

Use captions that talk and expatiate more about your brand, and link them to different memes. People should always be able to relate to your brand by getting familiar with you.

Jumping on or following trends is a way to boost your web presence.

Conclusion

Strategies for your web presence should be part of your plan as a digital brand owner. Your web strategies are what make your brand meaningful to your target audience. 

Do you need a lead-in to boost your web solutions? SadjaWebSolutions is a digital service company that works with you to achieve your best top-notch web solutions.

Boost your web presence today!

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