Digital Trends | MIN READ

7 Reasons Why Social Media Marketing Is Essential for Your Business

Did you know that there are more than 3.2 billion people on social media globally, according to the Hubspot Ultimate List of Marketing Statistics for 2019?
Therefore knowledge about social media marketing is increasingly becoming important for small and large scale businesses.
The following statistics should tickle your mind into designing a marketing strategy that incorporates using social media as a significant platform for marketing your goods and services.

Quick Social Media stats you need to know 



  • There are over 2.38 billion monthly active users on Facebook, making it the second most used platform in the world after YouTube.
  • An estimated 1.56 billion actives users log onto Facebook every day


  • One billion active Instagram users per month, making it the third most popular social media platform in the world.
  • Eighty per cent of the users follows a business on Instagram.


  • LinkedIn has over 500 million users.
  • LinkedIn is the most considered social media platform for delivering content and securing audience engagement.


  • There are 330 million active Twitter users per month.
  • 80% of Twitter active users access the site via mobile.


  • There are 190 million active Snapchat users per day.
  • According to Zephoria Inc, digital marketing consultants, “On average, Snapchat users below the age of 25 visit Snapchat over 20 times a day and spend over 30 minutes on the app every day.”

these statistics show a failure to use social media marketing for your business is like throwing a massive party at the heart of the city and failing to understand why no one has turned up.
Some entrepreneurs continue churning out great products on the market and ask; “what difference can social media marketing do for me? Does it matter for my business?
Yes, it matters, and here are some seven compelling reasons why:

Social media marketing drives brand awareness 

Social media is one of the most productive digital marketing platforms that you can use to boost the visibility of your company.
Some marketing executives acknowledged that spending a few hours each day on social media helped them increase brand visibility and heightened their user experience.
One way to get started is through creating and sharing your business profile on social media.
Without a doubt, creating a social media page for your brand will benefit your company and can also generate a broad audience for your company within a short time.

Social media marketing is Cost-Effective 

Social media marketing may be the most cost-effective way for an advertising strategy. You can set up accounts on most social media platforms free of charge. However, it is advisable to start by injecting small monies just in case you decide to use paid social media ads.  
The cost-effective nature of social media allows you to have higher returns on investments. You can considerably boost your conversion rates by spending just a little cash.

Social media marketing will help you to understand your audience 

audiences-300x131 7 Reasons Why Social Media Marketing Is Essential for Your Business
The reason why social media channels like Facebook and Instagram are effective marketing tools because of the frequent interaction you have with the consumers. The status updates provide you with valuable insights about their behaviour.
You will be able to know

  • Their product preferences, and why?
  • Their websites they visit and why?
  • What content they prefer to share with their peers
  • Their hobbies

More in-depth knowledge of your customer is excellent. It allows you to craft great targeted content which drives traffic, refine your product strategy and lead to sales conversions.

Social media marketing boosts your Customer care 

Research by Sprout Social media management solutions discovered that clients want answers within four hours. When issues arise about your goods or services, customers need an instant explanation and not a passive response that comes late.  
Several studies have also shown that consumers tend to give more positive compliments to companies which provide timely responses to their queries.
You need an active and engaged social media marketing strategy to keep your audience happy.

Social Media Marketing supplements your Public Relations campaign

Social media provides you with an ideal space to demonstrate your ability to rally around a specific campaign and cause. Through social media platforms like Instagram and Facebook, you engage with your target audience in a more personal and conversational way.
You can aptly respond to queries, provide updates and even have live video pressers with your audience.
Remember, communication and customer engagement are one of the ways you can win attention and communicate your brand message to your customers.

When it comes to promoting Brand loyalty, social media marketing stands out

Building a loyal client base is one of the primary objectives for any business, and Social media presence allows your customers to locate and connect with you.
 You are more likely to increase customer engagement and customer retention by linking with your clients through social media. Often engaging with your clients and starting to develop a bond with them is vital.
In addition to presenting your product, social media is also a leading platform for promotional campaigns. A client considers these platforms as channels of communication where they can interact directly with your business.

Social media marketing enhances SEO rankings 

Utilising Social media marketing becomes a crucial factor in calculating SEO rankings. Sharing content on social media sends a brand signal to the search engine that speaks to the validity, consistency and honesty of your brand.
Sharing new content and reposting the evergreen content is one way of utilising social media to enhance your SEO rankings.


Social media marketing is beneficial for both small and large scale businesses. When effectively used, It will lead to enhanced traffic, better SEO, increased brand loyalty, and healthier customer satisfaction. Always remember that day after day, your competition on social media is already growing, so don’t let your rivals take your potential clients.