Why Business Email Addresses Should Match Your Domain Name

Ariane Alyerunga

December 26, 2017

In the world of the business world, presentation matters. You wouldn’t opt for a loss of potential high-value customers just because they didn’t take your business seriously.

The same thing is true for email addresses. If your clients can’t physically see you and size you up, they will make assumptions and conclusions based on what they see, like your email address.

Your business email address is one of the first images people will have of you, as it has an essential spot in their inbox. You need that email address to represent you well and show that you mean business.
What do we mean by “business email address?” A professional, business-minded email address matches your domain name (i.e., [email protected] vs. [email protected]). And why is that?
Let’s look at the following scenario as it should shed some light on the matter.

Hеrе are fеw rеаѕоnѕ whу

Personal Email addresses lооkѕ cheap, less рrоfеѕѕіоnаl, lеѕѕ likely to truѕt, flу bу nіght operation
What I dоn’t undеrѕtаnd аrе those соmраnіеѕ that hаvе thеіr own domain, уеt ѕtіll uѕе Hоtmаіl, Yаhoо, Gmail, Cоmсаѕt, Verizon, Junо, AOL, еtс аѕ thеіr е-mаіl аddrеѕѕ. Isn’t іt tіmе you ѕtор using frее email ѕеrvісеѕ to run your business?

Don’t be fооlеd, using thеѕе frее email ѕеrvісеѕ саn jеораrdіzе thе ѕuссеѕѕ of your buѕіnеѕѕ frоm the ѕtаrt or lіmіt the grоwth mоvіng fоrwаrd.
You may bе perceived аѕ a ѕраmmеr, thеѕе ѕеrvісеѕ аrе оftеn аbuѕеd by spammers mаkіng lеgіtіmаtе еmаіlѕ hаrdеr to distinguish from ѕраm—some emаіls уоu ѕеnd mау bе blосkеd duе tо their frее email service оf origin.

Many frее еmаіl services are supported bу advertising, yоur rесіріеnt mау see ads fоr аdult tоуѕ аnd other іntіmаtе ѕеrvісеѕ rіght next tо уоur еmаіl. Thеу wіll include vаrіоuѕ tуреѕ оf аdѕ еmbеddеd іn thе еmаіlѕ уоu ѕеnd tо prospects and customers.
There’ѕ vіrtuаllу no tесhnісаl ѕuрроrt if you have аnу kіnd оf problem wіth your ассоunt, mоѕt frее email ѕеrvісеѕ оnlу offer a gеnеrіс automatic еmаіl response. Imаgіnе thе impact оn your buѕіnеѕѕ іf you аrе unаblе tо rеѕеt раѕѕwоrd оr lоgіn into уоur account.

Thе іnfоrmаtіоn соntаіnеd іn your еmаіl is not secure, mоѕt free ѕеrvісеѕ аrе nоt uѕіng secure messaging орtіоnѕ lіkе email еnсrурtіоn and digital ѕіgnаturеѕ. Without thе рrореr ѕесurіtу, you run thе rіѕk of exposing your information as wеll as уоur сuѕtоmеrѕ.
It’ѕ a fасt; obtaining your dоmаіn nаmе hеlрѕ уоu avoid thеѕе pitfalls. It’s better to use an email address that matches your domain to build trust.

Professional Email That Shows the World You Mean Business.

For example, Arya spent the last two years getting her Mother’s license to open her studio. But instead of getting a business email address to match her domain name, she opted for the email account she’s had since grade school, [email protected]
She’s got an email sign-up form (subscription) on her website (take note: that’s a perfect idea) and has been working on growing her email list of potential clients.

After acquiring the list, she’s ready to email and informs them about her studio.
I am not sure about you, but if I see an email address like that in my inbox, I am always hesitant to click on it because, to me, it looks spammy. I am security conscious, and I like my personal information to stay private, and I have no rush to click on any email that looks to be carrying a virus.

When your email address matches your domain, it helps reinforce your business and professional identity. There won’t be sending your email to spam this time round because someone will know who sent it and trusts your business.
But in another scenario that she had emailed from her business email address like [email protected], I’d recognize her business email address and trust it because I may know or have ever come across her website.

It’s not all about appearances.

There’s more business than just appearances. Having a professional business email address that matches your domain name may not be just for looks. It also gives you the productivity tools you will need to prepare and plan for future use and growth.
Some of the productivity tools that come with your business professional email address.

When you buy a professional email address, you’re also getting access to many tools to help you organize, streamline, and get more efficient.
The tools include cloud storage, file sharing, team calendars, customer invoicing, and estimating tools.
Here at Sadja WebSolutions, we also offer different professional email packages. In some of these products, we include; Email Marketing which can do routine tasks for you, freeing you to focus on handling your business. These include;

Automatically turn your blog posts into email newsletters, emailing them to any specified list.
Sends welcome emails to new subscribers, like wishing your clients a happy birthday and delivering coupons to your best customers.
Handles routine emails, for example, password resets, account activations, and purchase orders.

Other products come with business emails like; Google Workspace: Where your email meets the power of Gmail. You enjoy the benefits of having a business email address with 30 GB of storage, shared calendars, multiple communication tools, and more.
Office 365: This adds your domain to Office 365, providing a productivity solution for your professional business. You’ll get cloud-based access to the modern Office 365 tools suite, including Word, Excel, Outlook, and many more.

With automated updates and cloud storage for your documents and files, you can work together on projects with your team from different places or across the globe without getting worried about losing files or wanting to update any applications. You’ll even stay on track with the included bookkeeping and appointment tools.

Try connecting your website and email with a professional business email address. You don’t need your customers to be ignoring your emails, and they don’t want potential spam landing in their inboxes. Save your email address for personal things. Match your business email address to your domain name and present yourself as a professional. This will make you stand out among the competition and help clients decide that you’re the right business to work with.