Buying Facebook Likes: 5 Reasons Why You Shouldn’t

Baraka Kalumba

SEO Manager

Are you looking to buy Facebook likes but don’t know where to begin? You have come to the right place. By the end of this article, you will have enough information to decide: Should I buy Facebook likes for my business in Uganda?

Social media platforms like Facebook have become an integral part of our daily lives. Businesses, brands, and individuals use Facebook as a tool to reach a wider audience and promote their products or services.
One common strategy many Facebook users employ is to buy likes for their page. However, this practice is not only unethical but can also have serious consequences.

Why do people buy Facebook likes?

It’s not a mystery that most people want their Facebook pages to have many likes. There are reasons for this, especially for businesses that are just starting.

Facebook likes establish credibility.

Social media metrics such as likes, followers, and shares are used as indicators of credibility and influence. A high number of likes can make a business or brand appear more trustworthy and reliable.
A high number of Facebook likes can be attractive to potential customers. This can be particularly important for new or small businesses that may not yet have a strong following or established reputation.
Facebook users have advanced with the times. They can tell when a brand is struggling. Imagine a page where the last post was one year ago. This turns potential customers away.
In such a case, the user would imagine that the business has shut down. Or, they might think that the business has no social media presence and will not answer queries.
On the other hand, a high Facebook-like count inspires trust and credibility in their customers. It shows the right message and assures users of the brand’s validity.
Facebook likes increase page visibility.
Facebook is a social media app that boasts 2.7 billion active users worldwide. Getting your business into digital marketing has already boosted your market reach ahead of traditional marketing.
Now, think of how having more likes will impact your business.
Many likes can make a page appear more popular and attract new followers. This can help businesses and brands gain more exposure and potentially increase their customer base.
Furthermore, Facebook’s algorithm prioritizes content that receives a high level of engagement. Engagement takes the form of likes, comments, and shares. According to Facebook, content with more likes is content that people enjoy and find helpful.
This means Facebook will boost that page so it will reach more people who will, in turn, benefit from that valuable information.
Having more likes can increase a page’s visibility in the newsfeed and increase the likelihood of reaching new audiences.

Facebook likes boost profits.

Many businesses today are online because they want to use a massive social media presence. Social media is a powerful source of business.
Social media apps like Facebook, Instagram, and LinkedIn have significantly impacted businesses in recent years. They provide a unique opportunity to reach a vast and diverse audience.
Social media can also help businesses drive traffic to their website and increase sales. Businesses can reach new customers and increase conversions by sharing links to products and services on social media platforms.
In most cases, Facebook likes directly translate to customers. After all, likes are how Facebook users show interest in a product. Every like is a profit waiting to happen.
Businesses buy Facebook likes because they want to drive up their business. However, these likes are not authentic. They are mostly from fake accounts and click farms.
This can directly damage a brand’s reputation online.

What is a click farm?

A click farm is a group of people that create fake social media accounts and uses them to generate fake engagement, such as clicks, likes, and comments, on behalf of other individuals or businesses.
Click farms are for-profit, so they charge a fee to businesses to get their likes up. Click farms use various methods to generate fake engagement, including automated scripts, bots, and manual clicking.
They also own hundreds of thousands of accounts on different phones and computers to do their work. Click farms often operate in developing countries, where labour is cheaper, and internet access is more widespread.
Using click farms to increase your Facebook likes is not ethical. After all, you should be building up your audience from people who want to support you – not fake accounts from another country.

Is it legal to buy Facebook likes?

Sure, it’s unethical to buy likes because your business should be filled with the right audience who will provide business. But is it legal to buy Facebook likes?
In short, using click farms violates most social media platforms’ terms of service. Social media platforms such as Facebook and Instagram have algorithms that detect and remove fake accounts and engagement.
Accounts that engage in click farming risk having their accounts suspended or even permanently banned from the platform. Businesses that use click farms to increase their social media presence may also face legal consequences, as click farming is considered fraudulent.
Facebook, in particular, routinely investigates fake accounts and terminates them. That poses the question – Should I buy Facebook likes for my business?

Buying Facebook Likes: 5 Reasons Why You Shouldn’t

Social media has become an essential part of our daily lives in recent years. For businesses, having a strong presence on Facebook is crucial for reaching a wider audience and promoting products or services.
However, some businesses buy Facebook likes to increase their page’s visibility. In this section, we’ll explore why people buy Facebook likes and the potential consequences of this practice.

Low-Quality Likes

When you buy Facebook likes, the likes you receive are often from fake accounts or click farms. These accounts are typically created solely to generate likes and engagement. They are not real people interested in your content or products.
As a result, the likes you receive are of low quality because they do not have any genuine interest in your brand or content.
These fake accounts may also be created using bots or automation software that can generate a large number of likes in a short amount of time.
While this may seem like a quick and easy way to boost your social media presence, it results in low-quality likes that do not engage with your content or lead to meaningful business outcomes.
In contrast, high-quality likes come from real people genuinely interested in your brand or content. These likes are more likely to engage with your posts, share your content, and convert into customers.
They can also provide valuable feedback and insights to help you improve your social media strategy and grow your business over time.

Risk of Account Suspension

Buying Facebook likes can lead to account suspension because it violates Facebook’s terms of service. Facebook’s algorithms are designed to detect and remove fake accounts and engagement, including likes generated through click farms or other deceptive means.
When Facebook detects a user has purchased likes, they may flag the account for violating their policies. This can result in a temporary suspension, where the user cannot access their account, or a permanent ban, where the account is terminated and cannot be reinstated.
In addition to violating Facebook’s policies, buying likes can also harm the platform’s integrity and undermine the trust of other users. As a result, Facebook takes this issue seriously and has implemented measures to prevent users from engaging in these practices.

Reduced Organic Reach

Facebook’s algorithm is designed to prioritize content that receives high levels of engagement. When you buy likes, you artificially inflate your engagement rate, which can negatively impact the algorithm’s perception of your content.
When the likes on your content are not genuine, Facebook’s algorithm may assume that your content is not as interesting or relevant to your audience as you claim it to be.
This can result in reduced organic reach, where your posts are shown to fewer people, even those who have already liked your page.
When your engagement rate is artificially inflated, it can be difficult to understand how your content is actually performing. This can make it challenging to refine your social media strategy and create content that resonates with your audience.

Damage to Brand Reputation

Buying Facebook likes creates the impression that your brand is using deceptive practices to inflate its popularity on social media. This can erode trust with your audience and undermine the credibility of your brand.
When people see that your content has many likes but little engagement, they may suspect your likes are not genuine. This can make them question the authenticity of your brand and whether they should do business with you.
Social media users are increasingly savvy and can quickly recognize when engagement is not genuine. If they discover that your brand is using click farms or other deceptive practices to generate likes, they may share this information with others, which can further damage your brand’s reputation.

Waste of resources

When you buy likes, you are investing resources into a tactic with limited value that can potentially harm your brand reputation instead of investing in more productive marketing strategies.
Buying likes can also lead to a false sense of success, where you believe that your brand is more popular than it is. Your analytics will be skewed and it will be difficult to measure the success of your marketing efforts and allocate resources effectively.
In contrast, investing in organic growth strategies can help to build a genuine following of customers who are interested in your brand and likely to become loyal customers over time.
Increasing Facebook likes organically brings a higher return on investment for your marketing efforts and a more sustainable business model.

How to Increase Your Facebook Likes Organically

We have established that it is unethical and dangerous to buy Facebook likes for your business in 2023. But now you might be wondering – how do I increase my Facebook likes without buying them? Here are some tips on how to increase your Facebook likes organically.

Create High-Quality Content

To attract more likes to your Facebook page, you must create high-quality content that resonates with your target audience. This could be informative blog posts, engaging videos, or stunning visuals that showcase your brand’s unique personality.

Engage With Your Audience

Engaging with your audience on Facebook is essential to building a loyal following. Respond to comments on your posts, ask questions, and encourage your audience to share their opinions. This will help you build a sense of community around your brand and increase the likelihood of people liking your page.

Leverage Facebook Ads

You can utilize Facebook Ads to increase your page likes organically. By creating targeted ads, you can reach a wider audience interested in your business. Use eye-catching visuals and compelling copy to encourage people to like your page.

Email Marketing

Include a link to your Facebook page in all your email communications, such as newsletters, promotional, and transactional emails. Ensure the link is prominent and clickable so your subscribers can easily access your Facebook page.


Hashtags are a social media tool that help you to reach wider audiences. They are a great way to increase your organic reach on Facebook.
Use relevant hashtags in your posts to make them more discoverable to people interested in your niche. This can help increase your posts’ visibility and encourage people to like your page.

Post Consistently

Posting consistently on Facebook is essential to building a loyal following. Create a content calendar to keep on top of posting, and schedule your posts in advance to ensure you regularly post engaging content that resonates with your audience.


In this article, we have helped you to make a decision when it comes to whether or not you should buy Facebook likes for your business. Buying likes can harm your business, and it brings in no profits.
However, there are other methods that you can utilize to boost your engagement, like using Facebook Ads. We can help in setting up your Facebook Ads to increase your likes.