Reasons Why Your Business Needs a Great Website Design
1. It Has No Timeline Limitation
A website is upgraded compared to a physical shop with a timeline that runs from 9:00 am to 5:00 pm, whereas a website operates 24/7/365.
“A business must have a website because office hours apply to a workplace, not to a website.”
– Amit Kalantri
Living in a world that accommodates a 24-hour working economy, having a website allows you to make sales or reach out to potential clients even when your physical store is closed.
2. Complements Your Physical Store
A website is your business’s home on the internet. Developing a website complements your physical shop note that it is not a new business you are starting up.
A website is the icing on the cake, therefore while setting up one, you need to think like a customer and design your website accordingly to serve humans, not robots.
3. Most People Are Online
Sure, the physical store might be booming and doing well. New customers come in each week through the doors to your premises. Profits are many; however, have you tapped into the full potentiality of your organization?
Statistics show that internet consumers grew from 970 million in 2010 to 4.48 billion in July 2021. If 5.7 million google searches occur every minute, why not be on the front line to reach the people who need quality services and products? Where the shoppers are is where your store should be.
4. It Helps You Match Up/Stand Out from Your Competitors
Every industry has an online presence, and it does not leave even monopoly businesses out. Businesses are going all out to earn or dominate the online presence, so why should your business be left out?
Potential clients want to understand your unique selling point (USP). Consumers are constantly looking to choose from a range of commodities and services. Variety comes with quality in both products and services.
It is 2022; companies aim to stand out online, and having a website has become the center of all digital marketing activities. Using free tools like Search Engines lets you see who appears at the top of the Search Engine Result Pages (SERPs) list, offering the same product and service as you.
You get to analyze which keywords they apply and how they engage their consumers on social media. This information allows you to develop your Unique Selling Point (USP) through SWOT (strengths, weaknesses, opportunities, and threats) analysis. Ask yourself;
Strength -What is it that you are good at?
Weakness–What will you do better?
Opportunities–How will you grow, change, and improve?
Threats–What negative factors may affect your business from the outside?
5. Enhances Local Awareness
A great website design is built to satisfy the needs of populations within a geographic locality in terms of country, region, city, and state. The language used on the site can only be effective if the people within the locality understand it.
A website allows a client that is out and about to look for a specific service or product you offer. They should be able to find you through local searches, but that is if you have laid out a proper Search Engine Optimization. Inserting Google Maps into your website allows shoppers searching for your location to get your brick-and-mortar store.
6. A Step Towards Achieving Goals
While setting up a website, keep in mind your goals, which should be realistic expectations for why you are building a website. It allows a company to track results through Google Analytics conversions. Some of the online goals you can set for your website can be;
– I am signing up at least 50 clients a month.
– The sales team should reach 30 prospective customers a day.
– Increase online sales by 30% weekly
– Renew or Sell existing company memberships a month.
7. Myth: It Is Costly
Employing a qualified web designer might be a little costly. The question is how expensive is extravagant while investing in a high-quality website design.
Your business not having a website is more costly. It will cost you potential clients, company growth, and an online platform. Not being online allows your competitor to have an added advantage.
The cost is equivalent to the returns that come with it. A website being expensive should not be a reason why you should not take your business online. A website is worth every penny.
8. Builds Client Trust
In 2022, we are in an era where if it is not online, then chances are that it does not exist. A shift to the online market means individuals trust what they see online.
Yes, there are a lot of fake imposters and brands, but how do you distinguish what is legitimate from what is not?
Suppose a client mistrusts your product. The first thing that will remove doubts from the consumer is that they go online, search for your website, click on it and evaluate the content on it. A website is a certification of authenticity, a bridging gap between a client and a company.
9. Enhances Credibility
A business card highlights credibility when one approaches a potential client face-to-face. In the online world, a website proves credibility. Having a social media presence is not enough.
Statistics state that 65% of people will not consider dealing with a business that does not have a website. Get a website and remember to also incorporate content that is beneficial to your target market.
10. Attracts New Clients and Keeps Existing Ones
A website is a conversion space where visitors become clients. Having a website, one can track conversions through SMART goals. Optimizing your website allows Search Engine to show your website when an organic search is done to both new and existing clients.
To target more potential clients, Search Engine Advertising and Display Advertising allows you to use paid platforms to keep your company at the forefront of your potential clients as well as allow existing clients to remember you.
Like the phrase out of sight, out of mind, the online space acts as a constant reminder that you exist.
11. Myth: I Have a Social Media Presence
Having a social media presence is pleasant, whereas having social media and a website is excellent as it allows you to stretch your company’s potential.
Online networks allow people to link, interact, share and exchange information. It is an excellent tool for businesses, but remember, a website is essential as it works as a one-stop online shop.
With a website, you can manage all social media platforms; therefore, having a social media presence alone is not enough.
Using Google Analytics, you can gather information about who visited your website through a link from social media, which can calculate the conversion of a call to action.
12. Allows Your Company to Gain Global Visibility
A website is the next level upgrade; it surpasses all physical boundaries reaching clients from all over the world. The internet has transformed the world into a global market. Having a website ranks you on top of your competitors.
Using website analytics, you can see which other countries are interacting with your business. With that piece of information, it can guide you with major decisions regarding International Marketing expansion.
13. Provides Space to Give Updates
Where there is a new campaign offer, product launch, discount on certain commodities, or new service, the fastest and most efficient means of informing your loyal or potential clients is through your website.
Remember to always keep your website up to date. It is a powerful tool that increases your chances of ranking on Search Engines Result Pages (SERPs).
14. Provides Cost-a Effective Advertising Method
Unlike traditional advertising methods, having a website allows your company to only pay and target clients interested in the product or service you are offering through Pay per Click (PPC) and Selective Keywords.
15. You Can Track Progress
Through analytics, tools like Google Analytics, Google Search Console, and SEMrush, you can track the performance of your website through tracking progress, such as;
– Are your marketing campaigns successful?
– Are you able to achieve set goals?
– Are the keywords you are using successfully?
– Are the conversion rates worthwhile?
– Which parts of the website have errors?
16. Expands Your Email List
You can set your website to gather information from people who visit your website, where users can easily subscribe to your email newsletter. With the email list, your company can contact clients directly by sending them personalized emails that resonate with them, and in those emails, you can be able to direct them to your website, to either make a purchase or even read an article on your website. Sending personalized emails has proved to create a repeat customer-based reaction.
17. Provides a One-Stop Online Shop
An online space allows customers to interact with your business at their convenient time within their comfort. A website should have particular features, which allow easy navigation and access.
Clients should be able to call or email your company through your website; they should be able to purchase and make payments or even make an online booking through your website. Design a website layout that is friendly to the users despite the device that they are using.
18. Improves Business Performance
Setting Key Performance Indicators (KPIs) outlines how progress can and will be tracked and measured.
KPIs should be SMART (Specific, Measurable, Attainable, Realistic, and Time-Bound). Achievable KPIs should be;
– Specific–Increasing sales of red T-shirts
– Measurable–By 20%
– Attainable–through the website
– Realistic–By display advertising
– Time Bound–For the next two weeks
19. Provides an Interactive Platform for Employees
A website is not designed for clients’ use only; a great website design accommodates space for employees to enhance their knowledge. Your website can also have a private employee section, where you can post your company’s policy and updates.
20. It Acts as a Powerful Sales Tool
Your website can increase sales with the right content messages that are relevant, educating, inspiring, convincing, and entertaining, directed to the right target audience through online target segmentation.