Digital Trends, SEO | MIN READ

How Many Backlinks a Day Won’t Get Me Into Trouble?


Backlinks are one of the essential components of any SEO strategy. This is because they signal to search engines like Google and Bing that you are creating relevant and valuable content. Thus standing out as a credible source of information.
However, it would be best to be cautious about acquiring these links. Attaining them in any way that is against a search engine’s guidelines could penalize you. We shall discuss the different types of lousy seo practices you should be aware of.
It is common to wonder how many backlinks a day would be safe for your website without getting into trouble with search engines. We shall also dive into what takes the upper hand regarding the quantity and quality of backlinks.

What Are Backlinks?

Backlinks are links from one website to a page on your website. These are the most significant types of links, sometimes called incoming or inbound. 
Acquiring backlinks falls under the link-building strategy, which boosts a site’s search engine optimization efforts and, in turn, the rankings. In the past, websites were ranked solely based on the content found on their web pages.
All this changed when Google released the PageRank update, which focuses on how many websites link to your website. This is in addition to analyzing the content of the website. 

Besides focusing on the number of links, Google released the Penguin update, which looks at the quality of the links as well. In this game of link building, as much as the number of links matters, you must ensure that the links are high quality. That is, they come from high authority websites.
Read on to further understand the essence of acquiring high-quality links and how to get them for your website.

Good and Bad SEO Practices

Search Engine Optimization is one of the most common online marketing practices today. But just like any standard practice, it has a good and bad side. When it comes to SEO, good practices of optimization fall under white-hat SEO, while bad practices fall under black-hat SEO.
White hat SEO rewards your website with high rankings from search engines, while black hat SEO will get your site penalized. Let us look at both of these spectrums when it comes to backlinks.

White Hat SEO

White hat SEO is a good SEO practice that follows Google’s guidelines and plays by the rules. Regarding backlinks, it entails creating high-quality content and then reaching out to external websites to obtain an inbound link from them.
White hat backlinks are those obtained by Google’s guidelines. This form of link building focuses on long-term SEO results. It creates a brand that ranks for important organic keywords by adding value with content that matches search intent.
White-hat SEO link-building techniques include guest posting and creating unique and authentic content.

Black Hat SEO

Black Hat SEO strategies equate to cheating or hacking Google’s terms to boost a website’s ranking. A search engine (Google) will then change the rules to prevent similar behavior from occurring in the future.
When it comes to backlinks, one of the most common black hat SEO techniques is the buying and selling of links. If Google suspects that you have any links that intend to manipulate rankings, then your website will face the consequences.
You should avoid paying another website to link to yours. Google requests information from users regarding instances of people buying or selling links. They state that if the practice is detected, they will penalize both the buyer and seller of links.

How Many Backlinks Do You Need a Day?

Some experts might say there is no true answer to this question, while others agree that a website with 25 to 30 backlinks is doing quite well. But any number of links is allowed, provided that they are built naturally through organic exposure.
This can be through a piece of content going viral, posting about a trending topic, or celebrating a special event for your company.

There is no limit to the number of backlinks you can build if they are done safely through good SEO practices. This means you are not participating in link schemes, paying for links, or selling any.
If the backlinks you’re getting are natural, organic, or not done with malice, it makes no difference how many links your website receives per day because you follow search engine guidelines.

Quality Backlinks vs. Quantity of Backlinks

As I already mentioned, backlinks play an important role in ranking. Links to your website are regarded by Google as a “vote of confidence” from one site to another. Earning back significantly impact have a significant impact on your site’s search visibility or ranking position.
The quality of links matters far more than the quantity. One high-quality link is worth more than 100 low-quality links. Having too many links from low-quality sources can be detrimental to your site.
The power of the referring webpage and the number of other links on that page are two factors that influence the credibility of a backlink. You might be wondering what factors define high-quality links. Here are some;
They come from a high authority website: Which would you prefer? A backlink from a well-known digital marketer or a random guy’s website? Google, it turns out, feels the same way. This is known as “Domain Authority.” Essentially, the greater the authority of a site, the greater the power it can pass on to your site (via a link).
A link on a solid page has more authority, than from a weaker page and therefore be referred to as high quality. Google gives such links a lot of weight because they come from authority sites.
Website linking to yours is relevant to your niche: Quality links should also be from websites with the same content as yours. They should be relevant to yours to help your site rank higher and attain higher domain authority. 
When one website links to another, Google wants to know if the two sites are related. If search engines find that the websites have nothing in common, it could lead them to take action.
The links have your target keyword in the anchor text: Anchor text refers to the words or text where the link is placed in a blog post or article. You want your anchor text to include your target keyword for higher rankings.
 Anchor text helps to provide visitors with context for a given page or site. But, take caution when using keywords in the anchor text; you don’t want to overdo it, as you might get penalized by Google.
In another situation, a link from a page with many other links has less link value than a link from a page with only one link. Thus such links are not considered to be high-quality links.
Like search engine optimization, the results from acquiring backlinks are not immediate. It might take a while to receive reputable backlinks and start ranking them. 
No need to worry; however, attaining quality backlinks isn’t all that difficult. You can do this in the following ways;

1. Creating authentic content
The links start to pile up when you become the go-to source for new, innovative content. You are practicing content marketing by creating certain types of visually appealing content.
Great content is not all about text. It is media-rich with images and videos, making the text more appealing and easier to read. This way, your blog posts or articles are more likely to be sourced and shared by others, earning you backlinks.
2. Local listings
A tremendous local link-building strategy for obtaining local backlinks is to list your company in local business directories. A business directory lists businesses in a particular geographic area or industry.
Submit your company information to a few reputable local directories. Google My Business, Bing Places, and Yelp are excellent options. To avoid losing domain authority, choose trusted directories relevant to your industry.
3. Backlink analysis
One of the most innovative ways to find new link-building opportunities and improve SEO is to study competitors’ backlinks through backlink analysis. Backlink analysis is a comprehensive assessment of the number and quality of websites that link to your domain or a specific piece of content. 
The analysis looks at more than just the number of backlinks pointing to your page. You can also identify your primary competitors or the websites that rank in the top five positions for your primary keywords. 
They have a better link profile and high-quality backlinks if they rank higher than you. After you’ve decided which competitors to monitor, you’ll need to examine their backlinks.
You can carry out a backlink analysis with the help of tools like Semrush, which has the Backlink Analytics feature. It allows you to observe your backlinks and those of your competitors.
4. Guest blogging
Guest blogging is still one of the most effective ways to get your voice heard on the internet. You can reach out to potential audiences and interact with others in your niche. 
It’s also an excellent technique for increasing social media followers, driving traffic, and constructing high-quality backlinks.
5. Broken link building
This entails discovering 404 errors or other similar issues on a blogger’s website and politely informing them of the current situation. Because you’re doing them a favor, they may reciprocate by linking to your website. Backlinks like these are commonly found on resource pages where bloggers link to third-party sites.
When you discover these issues, contact the webmaster and inform them of the situation. Give them specific instructions and make it simple to identify and correct the error. Then, as a replacement for the broken link, suggest your website.
6. Podcasting
Podcast interviews can help you build your link profile. However, many people haven’t taken advantage of this link-building strategy. Conducting your podcast interviews will give you more creative control over your content, allow you to showcase your expertise, and help you grow your brand.
Through your podcast sessions, you can choose trending topics to discuss that interest your audience, connect with industry professionals, gain valuable insights, and build good relationships. 
When your podcast interview with an expert goes live, send them the link so they can share it with their audience.
7. Unlinked brand mentions
Some pages might mention your brand in their content but do not include a link. These are referred to as unlinked brand mentions. You can set an alert for your brand name using tools like BuzzSumo to be notified whenever it is mentioned.
Obtaining backlinks from unlinked brand mentions is a lot easier. You find pages that have mentioned your brand and contact them via email to request a link back.

How Long Do Backlinks Take To Work?

Now that you have started getting quality links to your website, you are eager for the links to do their magic and put your website in the top search rankings.
However, all this depends on how long the links will take to work. That is, how fast search engines can find and index the links. A new link takes a few days to be indexed. The website hosting that link’s age, authority, and popularity may influence the results.
When a backlink is detected and indexed, it will sit for a while before you can see any results. Indexing occurs when Google selects the page containing the backlink and adds it to its directory. When you type the URL of the page in the search area, and Google displays it in the results, you know it has been indexed.
In summary, it takes an average of 10 weeks for a single backlink to move a page up in Google rankings. This was proven through a case study by Moz to determine how long it takes for a new link to affect rankings in Google.


If you have quality links to your website that are attained organically, you don’t need to worry about how many backlinks you get in a day or a month. However, to enjoy the benefits of link building, you must continually put in the work.
Your website may improve over time if you are persistent enough to use your link-building strategies and search engine optimization. Over time, you won’t need to put as much effort into obtaining links. The focus should be on creating great content that other websites and companies want to link.

FAQs section

What are backlinks?
Backlinks, also known as inbound links, are simply links from one website page to another. These are the most valuable external links because search engines consider them when ranking a website.
How many backlinks are too many?
On average, a new website should have ten backlinks per month. Even 40 to 50 links per month are safe if they are built organically and per search engine webmaster guidelines. A good strategy is to start with a small number of links and gradually increase the number each month.
What is a toxic backlink?
Toxic backlinks are unnatural links that harm a website’s search rankings. Google’s Penguin update penalizes websites with a poor backlink profile. Toxic backlinks can be known as; coming from sites created solely to link out. Those that come from non-topically relevant websites and content and non-Google-indexed websites.
How do backlinks affect my rankings?
Backlinks are essential for SEO because search engines consider all those votes of confidence proof that your content is valuable. When many websites link back to yours, search engines are more likely to display your content in search results, improving your ranking for the related topics.
Can you have too many backlinks?
Too many—in general, there is no such thing as too many backlinks. However, there is such a thing as having too many harmful backlinks. This audit will provide you with an idea of what to do next.
What are the top link-building tools?
Some reliable link-building tools include;
Semrush which has features like Backlink Analysis