21 Reasons Why A Good Website Design Is Important

Baraka Kalumba

July 13, 2017

Having a website is now one of the most important aspects of any business. This is no longer an option but a requirement for any company that wants to grow. As appealing as the concept of having a website is, good website design is even more attractive.

In this day and age, operating without a website may cost you more than not having one. Most customers nowadays expect companies/businesses to have an online presence. But, if you still don’t believe in the power of a website for your business, here are 21 benefits that will change your mind.


Here Are 21 Benefits of a Good Website Design for You

When you think of owning a website, it’s essential to ensure that it has a good web design. This is because the web design affects the appearance of the site and, in turn, your business. And hence how other people will perceive it. 

Thus it’s essential to aim for the best-looking website as you create one. You can take on this task on your own or enlist the help of web designers to get you started.


Reason #1 – Online Presence

Companies spend millions on traditional marketing channels such as billboards and brochures. With a website, however, you can rely on such processes less. Your prospective customers can learn more about you and your products by visiting your website.

Make your company stand out with a website, particularly one with an appealing web layout. This shows your customers that you value your work and are eager to serve them. A website not only allows you to attract new customers but also increases your chances of retaining existing ones.


Reason #2 – More Sales

More than 5 billion people use the internet daily, and a considerable percentage have purchased or contacted a company online in the last year. As a result, if you do not have a website, you will miss out on a significant portion of the pie.

Reach out to more prospective customers. The degree of a company’s access to potential customers will always limit its growth. The customer pool is limited if you only operate locally from a physical location. On the other hand, a website can connect you to anyone with internet access anywhere in the country or the world.


Reason #3 – Business Value

A well-designed website layout speaks volumes about your company. It measures the worth of your company to customers and others in your industry. It can add value to your business, whether a simple blog site or an e-commerce store.

Your company’s value can increase by attracting more customers, increasing sales, and improving credibility and brand reputation. To accomplish this, your website must be simple to navigate and load quickly. These technical aspects enhance the user experience and make people stay longer on your site.


Reason #4 – Increase Leads or Conversions

You can increase the likelihood of people finding your business by having a website. This gives you the ability to influence people’s decisions. Increasing website visitors is good, but converting them to customers is even better.

If you have a well-optimized and mobile-friendly website, you can get potential leads to call, sign up, or buy a product from your company. You can turn your website into a top salesperson for your company.


Reason #5 – Growth Opportunity

Websites, in general, are excellent for providing a place where potential investors can be directed to learn more about your business and products. It demonstrates what your company stands for, what it has accomplished, and plans to accomplish in the future.


Reason #6 – Helps With Business Goals

If your company already owns a website, you can make changes based on customer satisfaction, current website design trends, etc.

That’s correct! When reassessing your business goals, you will return to various pages on the site, such as content and product pages. Typically, what worked for you in the past may not be as effective today. As a result, it will need to be modified or removed.


Reason #7 – Easy to Start/Operate a Business

Have you ever wanted to start your own business but are unsure where to start? Well, you can now do it in a virtual space. You don’t have to pay anything using free website providers.

One of the simplest ways for one to start their entrepreneurial journey is through the internet. This is because the associated startup costs are low. Most of the time, all that is required is a reliable internet connection and a computer or smartphone.

The typical operational costs associated with “brick-and-mortar” stores are eliminated for anyone with small startup capital.


Reason #8 – 24/7 Access

With a website, your business is operational 24 hours a day, seven days a week, with no need for supervision or locking. Your customers can always get in at any time and from any location. A website ensures that customers can always contact you.

The best part is that your website continues to find and secure new customers even after business hours.

Let us not forget the user’s convenience in obtaining the information they require about your products or services from the comfort of their own home. Staying offline today may cost you customers who will go to your competitors who have made their websites available.


Reason #9 – Communication with Customers

With a blog or even a feed on your website, you can keep customers updated on the latest offers, products, promotions, events, photos, or other content.

At its most basic, a website provides a quick and easy way for buyers and sellers to share information. You can list your hours of operation and contact information, display images of your location or products, and use contact forms to facilitate inquiries from potential customers or feedback from current ones.

You can even post promotional videos to engage your customers and sell your business efficiently and cost-effectively. This is one good way to promote your social media platforms and build a customer community.


Reason #10 – Marketing

The internet has created a whole new world of marketing that did not previously exist. There are now a variety of low-cost marketing techniques that can help your website attract new customers.

Although it may appear contradictory, having a website may help increase foot traffic at your physical locations. Having basic information on your websites, such as store locations, addresses, hours of operation, and phone numbers, creates a digital footprint that search engines will pick up on.

When someone searches for your store online, they are more likely to land on search results that include your store’s information. This is especially true for potential customers who use smartphones. They can look up your company even if they are moving, find your address, and quickly enter it into their GPS.


Reason #11 – Customer Support

A ticketing system, or even just a FAQ section on your website, can significantly reduce the cost of customer support. I can think of five companies that streamline your customer service directly from your website.


Reason #12 – Improve SEO Rankings

When you search engines such as Google or Yahoo, a list of websites related to your search will appear. You can use as many SEO tactics as possible to improve your site’s ranking on search engines.

This will help you generate traffic while also driving conversions and sales. Improve your site’s SEO by creating valuable, fresh content for your blog section.


Reason #13 – Make Yourself Visible

Prospective customers may misplace business cards and brochures. On the other hand, a bookmark in a customer’s web browser can remain in their search history. This kind of permanence can also help with word-of-mouth referrals.


Reason #14 – Customer Insights

Analytic tools enable you to identify your typical customer, how they found you, what they like, and tweak your business to maximize sales through your website.

The diverse range of data available can also help you better understand how your social media channels affect your brand and opportunities to change offline aspects of your business, such as branch opening times, promotions, and product ranges.


Reason #15 – Any Topic or Hobby Will Do

The beauty of the internet is that there is no limit to what you can do when creating a money-making idea/business. The best part is that you can base these ideas on your hobbies and interests.

Do you enjoy sports? Ballet, alternative dance, photography, holidays, Kit Kats, cars, skateboards, science, or animals? Whatever your passion is, you’ve got a business idea waiting to happen. Many freelance jobs are available online, including photography, translation, virtual assistants, writers, etc.

A website is a simple way to market yourself as a freelancer and get in front of potential clients. Someone may request to review your website before offering you a job.


Reason #16 – Connect With Fellow Webmasters

On a side note, if you have a website, you can refer to yourself as a ‘webmaster.’ That’s pretty cool! However, reason #16 for “why you need a good website design” is that it allows you to quickly conduct new business and make personal connections with other website owners. This can lead to additional income streams for you!


Reason #17 – Brand Identity

Creating a website and purchasing a domain name can help you stake your claim to your company’s name. Furthermore, it is a quick and straightforward way to improve your brand identity.

Your company’s website is essential because it reflects your brand identity. You can also use your website to promote your brand, increasing its exposure and awareness and building its reputation and authority.


Reason #18 – Cut Costs

Because of the digital shift, businesses must have an online presence via digital marketing channels. One of these channels is through website development, where you can attract customers by creating product and blog pages.

This type of marketing may appear costly at first, but the costs become more affordable in the long run compared to traditional marketing forms. This assists businesses in cutting costs by redirecting profits to other areas of the company.


Reason #19 – Beat Your Competition

Have you ever wanted to start your own business but were unsure how to compete with all the big names? A stunning website design built with a solid strategy can destroy the big boys.

If you don’t have a website, chances are your competitor does, which means you’re missing out on new customers and being at the top of their minds. No opportunities must be overlooked. Otherwise, the competition has won.


Reason #20 – Instant Credibility

Have you ever had trouble closing a sale? Or persuade someone that you are the real deal. You can gain instant credibility with anyone by having a well-structured website. You can provide the ultimate proof that you are.

Any reputable company is expected to have some online presence in today’s modern world. Potential customers would be skeptical of any business with no phone number or physical address. The same is true for not having a website or an email address.

A website is one of the most valuable tools for sharing critical information about your company with customers and answering their questions. 

Furthermore, having a high-quality, user-friendly website makes customers feel more at ease using your services. This is because they will assume they can expect the same positive experience in all areas of your company.


Reason #21 – Helps You to Find New Jobs

I’m sure you didn’t see this coming. I’ve been preaching about how a website can benefit your business, but it can also help you personally. A website can not only host your resume or CV, but you have demonstrated many hard and soft skills by owning and managing your website.

Freelancers can use websites to showcase their products and services as well. This allows potential clients to obtain all the information they require before hiring you for a writing or graphic design job.


So Why Do I Need a Website?

Can you think of a couple of reasons why you shouldn’t? It won’t be a balanced argument if you don’t. At Sadja, we can help you bring your unique ideas to life with our web design specialists.

Are you interested in a website?

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