How to create a successful lead capture strategy
Capturing leads is a vital part of your online business strategy. It helps you gather contact information that you can use to update users about new products and offers. Here are some steps to add to your lead capture strategy:
The main objective of lead capturing is to collect information on customers. However, you can create a more specific objective tailored to suit your business’s needs.
For example, you can focus on building interest among your customers by offering a discount in exchange for their contact details. This will entice users and keep them engaged for longer.
Build your lead capture form or page
One of the most important aspects of lead capturing is creating the ideal lead capture form or page to attract visitors. Create a compelling copy to excite visitors. You can add a time limit to your deal or offer something free to collect leads.
Here are some tips for building your lead capture form or page.
Use a template
There are many ways to build a lead capture form. Some businesses opt for pre-made templates. However, it is essential to put a unique spin on these. Otherwise, your lead capture form might resemble others.
Popups are a unique way to attract attention from users. They appear suddenly while a user reads or scrolls down on a webpage. Popups can be closed without disrupting what a user was doing previously.
These pages advertise freebies or ask users to sign up for a newsletter. Popups are popular because they are effective in collecting emails from users. These emails can later be used to communicate news with a user.
Connect your lead form to CRM.
Once you collect your leads, you must add them to a database or Customer Relationship Management CRM system. This makes it easier to keep track of leads and contact them when necessary.
Write a compelling CTA.
A CTA has the ability to make or break a lead-capturing form. Anything too boring might cause visitors to skip out on the form.
What is a Call To Action (CTA)?
A CTA or Call to Action is a phrase or sentence that prompts a visitor to your site to perform a certain action. That action could be signing up for a newsletter, following your social media pages, or contacting you for more details.
Here are some examples of CTAs that work in lead capturing
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Elements of an attention-grabbing CTA
Here are some tips on how to create a compelling CTA:
Use the right verbs: A CTA without strong verbs may go unnoticed. Words like buy, shop, download, and sign up are concise and get straight to the point.
Know your audience: Appeal to your audience by offering freebies they will be interested in. For example, free guides, templates, and discounts.
Use time limits: Many people will jump to fill in your forms if they know an opportunity like that will never come again. Tell users that this offer lasts only for a specified period.
A/B test or split test your lead capture form
An A/B test means creating two versions of a lead capture form to determine which one brings in more leads. The difference could be the colour of the submit button, the placement of the form on the page, the number of form fields, or any other variable you want to test.
Once you have identified the better-performing version of the form, you can implement it on your website and continue to monitor its performance over time.