Lead capture methods
Lead capturing is essential in digital marketing. What channels can you use to convert users into leads? Let’s find out.
Lead capture form
Lead capture forms are the most basic way to capture leads on a site. A lead capture form utilises the form format on a website. Users can enter information into a form, and it is stored on the website.
Lead capture forms are often a combination of headlines, contact fields, images, and a CTA (Call to Action.) A good lead capture form features compelling copy, good placement, limited personal details, and relevant colours.
These forms may require customer contact details in exchange for free downloadable content, including e-books, guides, templates, and more. Once these details are captured, they can be used to communicate with the customers in the future.
A squeeze page is a type of landing page on a website designed with the sole purpose of collecting a visitor’s email address. By offering a freebie or an unbeatable offer, you “squeeze” a visitor into adding their email address to your CRM.
Squeeze pages are designed to be short and to the point. Here are some key elements of a squeeze page:
An attractive headline that captures users’ attention.
Compelling copy, which is short but packs a punch.
Short form requiring one or two fields of personal information.
Squeeze pages also feature an attractive lead magnet. Freebies in the form of downloadable e-books and guides are popular examples.
Emails are a simple way for websites to capture leads. If you mention your email on your “Contact Us” page, some users will write to you. Although lead capture forms are the more effective option here, emails are also a reliable form of communication.
Sales are also considered a lead-capturing method. Remember, a successful lead capture strategy is anything that helps convert a user to a paying customer.
When a user adds an item to a cart or buys it, they provide personal details that can be saved and used for communication.