What is a logo design?
Logo design is the process of designing a logo.
A logo is an easily recognizable graphically designed symbol representing a product, company, or private entity of any form. It combines graphics, colors, and topographies to create a brand’s visual identity.
Some aspects of a well-designed logo include;
● Simple such that only the heart of the whole design process remains.
● Memorable in the minds of those who see and recognize it.
● An appropriate logo that represents your specific industry
● It is a timeless logo that will pass through time while still retaining its ‘touch and feel.
● The logo should be versatile to blend into the platforms easily it’s applied. It could be social media, company websites, or even billboards.
What a logo isn’t
a. The brand – A logo is often conflicted with a brand. A brand is a reputation of what people think about how you make them feel, while a logo is a symbol or representation that customers can easily recognize and relate to.
b. Visual identity – A logo is part of the picture that reflects the company’s values but not the entire story. Other visual identities like product design and packaging add to the whole picture.
c. A symbol of success – A logo can’t make or break your business. It’s not an indicator of success. The best-designed logo can’t save a failing business with so many moving parts of the system.
Why do you need a high-quality logo?
1. Reveals your brand identity
A quality logo should be imprinted on every company’s product to reveal your brand’s identity. It should communicate ownership and reflect the company or entity values anytime potential customers see it.
Your brand identity represents your company’s reputation, and any well-designed logo should mirror this identity.
2. Differentiates you from the competition
A great logo that is different empowers a brand to stand out from the competition. In the age of attention-deficient, symbols that will distinguish from the competition will draw instant attention and be easily recognized. However, companies designing their logos need to consider their industry to create the appropriate logos symbols.
3. Invites your customers to get to know you
People are drawn to exciting designs and colors. Logos that resonate with your target customers will draw them closer, and they can even buy your product for the first time.
A study by Harvard Business Review of 597 logos found that disruptive logos piqued consumers’ interest and also;
- Boost brand’s net sales
- Had a favorably impact on consumers’ brand evaluation
- Increased consumers’ willingness to buy from the brand
- Made brands appear genuine and authentic in the customers’ minds.
4.Builds brand loyalty
Companies can take advantage of their logo design to tell brand stories that impact and transform the lives of their customers. A great logo tells a story. The story speaks to the customers, making them build loyalty to the brand.
A good example is Nike’s swish logo; they tell stories of pro athletes showing the possibilities of ‘ Just Do It.’
5.Can be everywhere
Brand messaging tied to a quality logo sells. Companies can place the message and the logo on their products, ambassadors, and any platform they engage in.
How much does it cost to design a logo?
The logo design cost ranges from $0, meaning you can scrap fonts and colors together, to thousands of dollars for big brands that need logo re-design.
For small businesses and start-ups, the costs of a quality logo range from $300 – $1,300. Get a reasonable quote for logo design services.
There exist ways to determine logo design pricing that meets your business needs;
● Outputs – You and your preferred logo design provider determine the scope of work, and you only pay for the deliverables.
● Inputs – It’s based on an hourly or daily rate but can sometimes penalize quality and efficiency.
● Value-based -This means you get a quote based on the size of your business and not necessarily the project itself. For example, the CitiBank logo design cost them $1.5 million, while that of Accenture spent $100 million.