Small businesses often overlook Search Engine Optimization (SEO) for several reasons. SEO pricing is one factor that makes you shy away from investing in this form of content marketing.
Google controls 91% of the search engine market with 5.6 billion daily searches. Almost 14% of the searches are questions; others include search queries for specific products and services to buy them.
All this shows you that optimization is a significant part of the marketing you can’t miss out on. If you are ready to start optimizing, ask yourself, ‘How much is SEO?’. This article will guide you as you plan for SEO costs.
The price for SEO can depend on various factors that will help you narrow down the actual cost. For instance, are you hiring an SEO agency or a freelancer? Is the SEO specialist getting paid n an hourly or monthly rate?
All these and more can act as guidelines as you decide how much to pay for this service. Let us look at some pointers to help you decide.
The average hourly pay for SEO companies is between $100 and $150; for SEO consultants, it’s between $75 and $100; and for freelancers, it’s between $41 and $50.
The price is based on how much time SEO specialists or firms spend on the task.
Project-based SEO services typically cost between $10,000 and $1 million. Smaller local businesses can afford to invest at least $1,000 on each project compared to enterprise-level organizations.
You might be wondering, “How much is SEO per month?” In most cases, a monthly fee for SEO services costs $10,000. Several variables influence the cost structure. One could include the following items in the monthly retainer for SEO services:
Developing a customized SEO approach
Keeping an eye on your local SEO presence
Long-form content creation for your blog
Identifying the search terms used by your target audience
Conducting technical and non-technical SEO audits
Creating backlinks to your website
Optimization of products and services for on-page searches
Increasing the website loading speed
Managing social media accounts
The SEO pricing quote you will receive for your company will be significantly influenced by the agency’s staff of SEO specialists. Additionally, the cost you pay to a company that specializes in SEO services will depend on the services you require for your organization.
If you only need to engage one SEO specialist, the cost of their services will depend on how much expertise they have in the field.
For instance, the cost of a link-building service varies considerably based on the quantity and quality, ranging from $100 to $20,000. Your SEO budget may significantly increase by adding experienced providers.
On freelance marketplaces like Upwork, Fiverr, and Freelancer, SEO providers worldwide offer blog posts for as little as $5.
On Upwork, SEO specialists are typically priced between $15 and $35. With the current “Work-from-Home” trends, service providers can work remotely and charge less.
Your price may vary depending on the provider’s location and factors like;
Are there offices for them?
Where in the world is their office?
What location do they currently call home? (Developed nations impose higher prices)
Occasionally, you get what you paid for. This also holds for SEO service delivery. Here is a breakdown of SEO pricing from the majority of SEO firms.
$500 to $3,000 per month for affordable SEO
Mid-range SEO costs from $3,000 to $15,000 a month.
$15,000 to $30,000 per month for high-end SEO
$30,000 to $1 million per month for enterprise SEO
This pricing structure is negotiable; you can work out an affordable payment with your service provider.
Interested in SEO services?
Client’s Business Size
The size of your business is a determinant of how much you can spend on SEO. The quality and quantity of services required dictate your business’s quote from SEO providers.
Additionally, your business’s industry is another factor when approaching SEO experts.
Your SEO Strategy
When hiring an SEO agency, they look at your past, present, and future SEO strategy. This ensures that all sides are on the same page before progressing with the partnership.
Businesses investing in SEO for the first time must build an SEO strategy. Organizing your website’s content topics gives your site a competitive edge for organic search traffic.
A complete SEO guide is excellent for building a website content strategy for your business. As you prepare your search engine optimization strategy, you need to consider the different branches under SEO.
On-site SEO is the practice of optimizing web pages for users and search engines. The standard On-page SEO practices include;
Optimizing meta descriptions, headings, and body of the content for relevant keywords
Adding relevant internal links
Improving website page loading speed
Since most on-page SEO involves optimizing content, it is essential to understand user search intent. The search intent of a web visitor can be known as why someone enters a search query into the search engine.
User search intent is broken down in these four ways;
Commercial Intent – For example, ‘SEO service price.’
Transactional Intent – For example, ‘Content marketing strategy quote.’
Informational Intent – For example, ‘Complete SEO guide.’
Navigational Intent – For example; ‘Sadja Web Hosting’
Once you understand your audience’s search intent, creating content such as blogs and videos that answer their queries becomes easier.
This way, they find the information helpful and relevant, which draws them back to your site. The key to this is keyword research which enables you to target the relevant keywords that your web visitors use.
Off-page SEO refers to the actions undertaken off your website that impact search rankings. This includes;
Increasing engagement and social shares
Encouraging branded searches
Technical SEO refers to the behind-the-scenes that make your site easier for search engines to crawl and index. When doing a site audit for your website, here is a crawlable checklist;
Set a URL structure
Create an XML Sitemap
Check your SEO log files
Add breadcrumb menus
Optimize your site architecture
Local SEO is a strategy that helps your business be visible in local searches on Google. The goal is to increase traffic and brand awareness for your business from users locally.
Some unique ranking factors for local SEO include;
Number of ‘Check-ins’ at the location
Shares on social media
Google My Business Profile listing
Google Maps rating for that business Keywords usage on Google My Business Profile
Keywords used on online reviews
The sentiment of online reviews