Have a Website? 7 Reasons Why You Need a Website

Ariane Alyerunga

June 27, 2018

How  to create a website

 

Creating a website more than a decade ago required a steep learning curve and a big budget. However, with website builders like WordPress, you can build a professional website in hours, not months.

 

 

Using a WordPress theme development for your website, follow the following steps to  build your website from scratch;

 

  1. Buy a domain name

Domain registration starts by doing a quick search on a domain name seller. Business name availability is dependent on the extension and pricing you are willing to pay. Some factors that will affect what you pay for a specific domain include;

 

  • The demand of the particular domain name. Most single names are unavailable, and the price tag is high if they are on offer.
  • The domain registrar you are buying from.
  • What period ( monthly, annual)  payments you are willing to make
  • Add-ons like SSL for privacy

 

 

 

 

 

  1. Choose your Web Hosting Provider

 

Before choosing your web hosting provider, there are essential features you must consider first. These essential features of a good web hosting provider include;

 

  • Uptime
  • Pre-installed apps
  • Backups
  • Customer support
  • Security

 

  1. Install WordPress

WordPress is the most popular content management system ( CMS), powering 39.5% of all websites in 2021. Depending on the web hosting provider, you can install WordPress automatically and start customizing it from the control panel.

 

1. It’s crucial for local businesses.

 

Many Google searches are people looking for businesses near them. Here are some numbers to consider;

 

  • 97% of users use search to find local businesses
  • 70% of users will visit a local store because of what they found online
  • 46% of searches on Google include local intent
  • 28% of users purchased an item after a local search

 

2. A website lets you sell online.

 

E-commerce sales are projected to hit $5.5 trillion in 2022 and are estimated to reach over $7 trillion by 2022, as per Statista. Any business without a website is losing on the 2.7 billion buyers doing shopping online.

 

E-commerce software providers like Shopify, Wix, and  BigCommerce empower merchants with all the tools to sell online at a fraction of the cost.  Selling digital products online like ebooks, consulting services, or courses has never been easier as well. Tools like Kajabi, Gumroad, and Teachable make the technical setup simple to start from scratch.

 

If you already operate a brick & mortar store, you now integrate with your website using Point of Sale ( POS). With mobile POS payments, buyers can buy the products you have listed online from your physical store. This e-commerce segment is projected to hit $3.01trillion in 2022, with the number of users expected to reach 1.98 billion by 2026.

3. The website improves customer support.

 

The more accessible customers can contact you, the higher chances of closing more sales or retaining existing customers. Contact information like email, live chat, or phone number showcases your business openness to help customers with any questions.

 

An effective website also enables your business to create an FAQs ( frequently asked questions) section that can give customers answers without needing customer support.  Other FAQs benefits include;

 

  • Increase website online visibility on Google and other search engines
  • Boost sales since people can answer tp basic questions
  • Provide quick information to help customers make a purchasing decision
  • Improves customer experience hence retention
  • Promotes blogs and information pages
  • Improves navigation

 

 

 

 

 

 

4. It builds social proof.

 

What is social proof? – The idea that consumers will adapt their behavior according to what people are doing. 89% of consumers trust users’ reviews as personal recommendations.

 

A business website is one way to build your social proof. You can also boost sales by adding the following to the website;

 

  • Celebrity endorsement videos or social media post
  • Expert stamp approval
  • User testimonials
  • Social media shares
  • Business credentials

 

 

5. You can control information and branding.

 

Creating social media company pages on Facebook, LinkedIn or Twitter is essential, but these platforms offer limited control. Having a business website gives you complete business control and showcases professionalism.

 

Additionally, you control your business visibility on the internet, considering there are over 4.5 billion people on the web.

 

An effective website enables your business to build a brand with lasting value. The content you create around your online presence drives traffic to your website, solidifying it among the competition.

 

 

6. A website is more affordable than traditional advertising.

 

Running billboard ads, radio ads,  and roadshows to promote your local business is expensive compared to online advertising. Having an online presence alone puts your business ahead of millions of potential customers.

 

The cost of setting up a website is free for some website builders for a limited period. However, for traditional ads, you pay upfront, and the promotion is limited to a geographical location.

 

7. A website helps you edge out the competition.

 

The internet levels the playing field for small businesses. Your business can quickly edge against the competition if you apply the necessary website tools that the biggest websites are overlooking.

 

 

Additionally, you have a few moving parts for your new website since you run a small business. This gives your business an edge in your industry to generate more quality leads than the competition.

Does my business need a website if I am on social media?

 

Your business already has a Facebook page, Instagram business account, a Linkedin company page, or a Twitter business profile. Having a social media presence is significant, but all these platforms have limited control over how you run your business on the web;

 

 

  • Algorithms change
  • Terms and conditions of usage change
  • The content your share is always under scrutiny by moderators
  • The cost of promotion is constantly rising

 

A website gives you control of your online presence. You are not bound to changes in social media trends either. Wherever your customer is on the social media landscape, your website is the constant that solidifies your business brand.

 

Closing Thoughts

 

The importance of having a website for your business cannot be overemphasized enough. In the age of the e-commerce boom, having an online presence puts your business in front of millions of potential customers. And if done right, you can scale your small local business to international heights.

 

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