Step 2: Curate a winning TikTok strategy
Whether you’re great at Facebook or Instagram marketing, TikTok is a tough nut to crack that needs a proper game plan, and that game plan begins with collecting information.
Get to know TikTok
Get comfortable with TikTok: browse through those videos on the For You page, get familiar with the editing features, filters, and effects the app has to offer. Take time and revel in the countless variations of whatever the trending sound is. You ought to get to know the app inside and out before developing your winning game plan.
Study the TikTok algorithm you see, the app’s algorithm is constantly changing, but you need to start from somewhere. Research how TikTok videos get ranked and how they get distributed, and what all trending videos share in common.
Explore the key players
At this stage, the TikTok famous have used their fame into million-dollar sponsorships/ endorsements and even get cast for movie roles. These are the players that the TikTok world revolves around; however, your industry has its key players, and it would be imperative to keep your eye on them.
Learn your target audience
Right before you delve into making that first video, learn your audience. Although TikTok is very popular with almost every teenager and the renowned Gen Z, other demographics have grown fond of the app.
Check out the competition
Find out whether your closest competitor is already on TikTok. If they are, closely watch their videos and note down a few ideas to make even better content for your shared audiences.
It is important to note that the TikTok influencers or creators lie in the category of “competition,” leaving them out as sources of inspiration or information wouldn’t be wise.
Prepare goals and objectives
After you’ve gathered all this information, go ahead and prepare some goals and objectives. The TikTok strategy you develop should define what you intend to achieve on the app.
The business objectives are a great place to start: will TikTok help you accomplish them, and how? You could apply the SMART framework to see that your goals are Specific, Measurable, Attainable, Relevant, and Timely.
Draw out a content calendar
We understand how remarkable spontaneity and a spur-of-the-moment post are. Still, planning content days or even weeks in advance is ideally a good idea for every busy social media manager.
A content calendar limits you from missing important dates and gives you ample time for creative execution. Search for ways to utilize holidays or brand events or even develop themes or series that can align your creativity.
The idea is for your posts to go up while your TikTok audience is online and eager for new video content.