Strategies for Successful Link Building
Now let’s dive into the fun part. There are several methods for excellent link building, but some are more outstanding than others.
Below are some strategies for building healthy backlinks from high-quality websites.
Develop Linkable Assets
Linkable assets are the pieces of your content intended to attract links. The most common type of linkable asset is an infographic—it’s a great strategy to showcase original research as a graphic to those within your niche.
Furthermore, curating linkable assets can build brand awareness and grasp social media attention.
Infographics have a higher chance of getting read than full articles. So creating necessary linkable assets closes the gap for those readers who avoid reading full content, especially if you present easily comprehensible infographics to encourage backlinks and sharing of your content.
And you don’t need to be a pro graphic designer to make linkable assets. Even if you’re a beginner, you can use templates from sites like Canva or pic monkey.
Linkable assets are also a channel for referral traffic—when your content gets shared on social media, and it reaches bigger audiences.
With that said, let’s turn our focus to social media as another link building strategy.
Activate your Social Media
A straightforward way to start building backlinks is by posting your content on social media platforms. Once you’re equipped with your graphics and have linkable assets, your chances of earning backlinks increase significantly.
All this counts for nothing if you aren’t active on social media. You miss out on boatloads of opportunities to grow brand awareness.
Even if you’re fresh on social media, you can quickly start by:
• Posting news and updates on your brand
• Engaging with your followers in the comments section
• Responding whenever your brand gets mentioned
• Participating in social media conversations in your niche
Another way to stimulate engagement with your users is by using polls to start a conversation. It’s a double-sided win, as it’s also a way you can carry out audience research.
All these are good practices you can perfect to increase brand visibility on social media, leading to the ultimate goal–higher authority and backlinks.
You can also shape your social media profiles and confirm they include the link to your site in the bios.
Another proven tactic is tagging brands and influential people in your content when you mention them. If they carry out social listening, there is a big chance they will share your post or the link you share, which will aid you in generating a backlink from a profile besides your own.
Guest blogging is your friend.
Matt Cutts of Google announced the end of guest blogging in 2014, but is it done?
There’s no definitive answer. The old style of guest blogging is gone, never to be seen again; it would be a rookie mistake to publish content on any websites with low authority and lack relevance to your business to earn backlinks.
Not to worry, guest blogging can be an intelligent way to earn links if done purposefully.
While it’s not the go-to tactic, it could be fruitful to partner with a brand in your industry to deliver a case study or showcase the results of the joint research.
If you receive requests from people charging for guest posts on their website, take this as a bright red flag. Google is too advanced to miss these tactics, so it’s best to avoid such a sticky situation.
However, If you see an excellent opportunity for pairing up for a case study, begin by reaching out to the site owner and pitch your idea directly. Outreach doesn’t always work out, but it could increase traffic and backlinks if executed right.